Can I make my product go viral?
Looking at the examples out there for media gone viral we can see that videos are #1 in time lapsed Virality since once published into YouTube they can be embedded into any site in the internet, you can also email them, post them on Facebook, twitter about them, etc. So taking that premise I have created some points to go through before you go and try to get your product or idea go viral.
I. Can it be Viral?
Once you have defined a product or idea you want to move in the WWW.World, you need to take a step back and think if your product fits the viral form of things. If I am releasing a new offer about a product the best way to do this and test it would be to actually send an email marketing campaign to your current customers and see if the “Send to Friend” feature was used at all, and this is easy to follow with tools like ChimpMail, FlowTown, etc. Since these are your current customers your open rate for the campaign should be pretty high and you will see if the product or offer was actually meant to go viral. If you have a list of your top 500 customers please divide this list in 10 groups of 50 contacts, this way you can try multiple ways and choose the one worked the best and also divide by age groups, this is key in going viral!
Yes, we need to know our demographic by the book for this to work. Statistics show that 45+ users are more prone to just forward a not to a friend as an email than 25+ group. Draw the line between campaigns and create two groups, this can be easily done with MailChimp which has an A vs. B campaign that sends multiple emails and selects which one did better than the other. Features like this are key when trying to get the best results from conflicting ideas. You can tackle the 45+ demographic of your customers with a completely different approach than your 25+. Enable social tools for the 25+ and for the 45+ group make it easy for them to forward to a friend or use the recommend feature.
At this point of the game you should have solid data on how your product or offer is being processed by these customers. Is there a viral interaction on Facebook going on?, is it better over email campaign and people are just forwarding it? Is it viral now?
A lot of people think that anything can go viral, they often say “Yeah, lets make this go viral”, but not everything can be made viral or will appeal to enough people to act like it. Use a platform that allows embedding code or Facebook share and twitter right from its core so the end customer has all the tools it needs to make it viral. Get to know your demographic before going crazy and sending it to all of them, the best way of accomplishing this is dividing your contact list and testing by group to see which one excels against the other.