I Like, You Like, We Like | Social Sharing
Sometimes the simplest change can make a whole new difference when it comes to implementing better ways to allow your users to make your content viral. This is the case with the “Like” button by Facebook. Since the launch of this little snippet of code, millions of users and websites around the WWW have implemented nifty ways to integrate it within their current content, site, products, reviews, photos, posts, videos and more.
One of the things that appeal and make this a great tool to have implemented on your site is the exposure it can get you. I have seen companies over use it to the point that it is annoying seeing it multiple times within one page, I think the real value of this feature is to strategically place it in your home page and product detail or business informative page. Even if you need to isolate and create a new page just for this purpose I would totally recommend it. Sometimes it is harder to implement on an older site so don’t give up if you cannot easily implement on your current site, just create a page that showcases your business pitch and where you see the button actually working towards your advantage. Give it a thought were should this go and what information you want to put out there. Once a Facebook user visits your site and clicks on “Like” or “Recommend”, this will be automatically posted on their Facebook wall for all his followers to see and talk about. So do not send them to weak pages to make viral, make every social opportunity count.
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Yes. Here are the instructions. Remember, select something that you want the world to share and talk about. Don’t just go and implement the button everywhere on your site, it should be placed and strategically executed, give it a thought and create quality content for your current customers and future ones to follow and be interested about. Also, once installed go ahead and use it yourself! Always start with you.
Step 1 : http://developers.facebook.com/docs/reference/plugins/like
Step 2 : configure the button with the look and feel you want and generate the code
Step 3 : get the code and pass it onto your web team or IT department to implement.
If you are using “Like” buttons from Facebook, please share your thoughts on how are you currently executing the plan and how do you spread the word out in Facebook.